Personal Injury Telemarketing

Chiropractic Telemarketing News: Texas Chiropractors Balanced Marketing

Chiropractic Telemarketing News: Texas Chiropractors Balanced Marketing

Personal Injury TelemarketingAs a chiropractic doctor, a professional who is trying to promote his or her business online has to walk a fine line between promoting effective outreach to a digitally connected community, and simply overdoing it. There’s a lot of nuance and a lot of hard work and effort going into many of the best chiropractic marketing projects online. Doctors try to remain authoritative, while appealing to prospective patients with personal narratives. They try to remain calm and neutral, while also discussing some of the stigma of chiropractic in its relation to the greater medical industry.

Informing Consumers

Part of what you see on a lot of chiropractic marketing web sites is information about holistic health, and how chiropractic care relates to things like good diet and exercise. Many of these types of posts go into broad territory: doctors end up discussing other kinds of health risks that don’t have much to do with chiropractic care. That’s fine, unless a web site or blog starts to cross the line from a deliberate description of chiropractic care and services, to a more general rant about the medical industry, the food industry, or any other element of modern life that Americans share.

It’s not that it’s wrong to talk about some of the biggest challenges for better health. In fact, patients often appreciate this in chiropractic marketing. It’s just that there is a balance that’s essential in order to keep web readers engaged and approach them in the best ways.

Here’s an example of a blog that includes some of the ‘cautionary tale’ approach along with other kinds of web information. The practice of Dr. Daniel Shaddock in Austin, Texas uses a guest post from Beth of Holistichealthhotspot.com that talks about GMO foods and specific types of health dangers.

We feel like this is appropriate in chiropractic marketing – in this case, the post is included with other kinds of posts that more directly relate to chiropractic care, such as those on carpal tunnel syndrome and its real causes, fibromyalgia and degenerative disc disease, not to mention other problems linked to TMJ and joint pain.

Overall, this blog informs rather than inflames, with helpful accompanying graphics and good overall layout. These kinds of marketing achieve what doctors set out to do, which is to provide web readers with useful content that they can take advantage of in research and care before they ever set foot in a doctor’s office.

Doing More with Chiropractic Telemarketing

At the Accident Referral Network, a high-level chiropractic telemarketing company, these are the kinds of principles that we advance with our customized personal injury telemarketing services. We look at what works best for doctors online, and we take that approach to multi-channel marketing. By talking to auto accident victims and getting them ready for care, we serve our single practice clients by providing them with qualified new patient leads. Talk to us about what we can do for an individual chiropractic office located anywhere.

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